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We don’t want to just sell market standard products to our customers. We want to make memories with our customers. When they are out for a fun trip, celebrating a meaningful birthday of a family member or a friend, recording a video to share wonderful moments with others online, or simply feel like to practice their photography skills at beautiful scenery, we want to be there with them by making our product reliable and easy-to-use. We want them to feel excited to take out our product and make memories. Not only that we want to build a community, but a family that our users can share their wonderful capture of moments and engage with others. We are an inclusive community that welcomes people of all genders, backgrounds, cultures and much more. A picture is worth more than a thousand words, and we will be excited to be part of the journey!
We want to make our customers feel a strong sense of belonging to our brand family, to make memories and craft products that are reliable and worthy owning.
To strive for excellence in building quality products
To be a brand of the people, to engage and to be inclusive
To differentiate and to bring extra value to the table
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